Use cutting-edge neuroscience tools to gain insights about your users and customers
We are here to help you grow your business with science
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What Can We Do For You?

We are eager to tackle your most important challenges and help you grow your business

Human Factor

Run tests to improve user adoption and safety by measuring attention, task engagement and cognitive load

Advanced user testing

Run advanced user testing using biometrics to leverage user experience


Gain powerul insights about your customer’s motivations, needs and desires


Measure the impact of your ads before sending them to the market

Our Expertise

We are a team of scientists using biometrics tools, neuroscience and psychology to understand the mind of people. We use emerging technology to deliver business insights on customers’ and users’ behavior.


As psychologists, we believe knowledge is first and foremost in users' hands. That is why we always involve end users in our tests

Machine learning

We built powerful machine learning algorithms to triangulate biosensors data and categorize human affective and cognitive states in real-time

Data analysis

We are able to provide state-of-the-art data mining and data analysis services that can help you visualize and make sense of the data you gather

Academic spin-off

As a spin-off of the Université libre de Bruxelles, we maintain strong bonds with academia to keep developing cutting-edge methodologies

We assist you in every step of the process with a pragmatic and rationale approach. We deploy the most appropriate technology to answer your questions, in a very timely and cost-efficient manner.


We define the objectives according to your business challenges


We select the best methods and tools to reach your objectives. No bullshit


We run the test, collect and analyse the data and deliver science-based results


We deliver high-impact recommandations and assist you in the implementation process

Our Tools

We use cutting-edge technology to generate science-based insights about your users. Our machine learning algorithms categorize users’ feelings and emotions based on the integration of data coming in from a range of biosensors.

Usability lab (ULAB)

Insidely provides a state-of-the-art lab environment located at the Universite libre de Bruxelles. A complete range of equipment, trained technicians, data analysts and consultants are available for research ranging from website and device usability to shopper and advertising and biomedical.

Eye tracking

By recording eye movement, eye tracking technology is able to record fixation points and how long a user gazes at certain elements. This data can be used to create heat maps of focus by users. Eye tracking can be used in coordination with EEG and galvanic skin response.


Non invasive sensors placed on the surface of the scalp record brain activity. Raw brain responses can be translated into measurements of attention, excitement, engagement, frustration or cognitive load. Data can be synchronized with eye tracking, galvanic skin response, and facial expression data to produce a complete array of evidence of user response to stimuli.

Galvanic skin conductance
Galvanic skin response

Galvanic Skin Response (GSR) is the bodily response related to the activation of the peripheral nervous system. Variations of the skin conductance show the change of users’ internal states and emotions. Portable, easy-to-use and light weight, it is the perfect tool to collect data for emotional responses to videos among a large group of users.

facial recognition
Facial recognition

AI-based software analyzes complex and nuanced human emotions and cognitive states from facial expressions and voice. Powerful algorithms automatically recodes facial muscles movements and give metrics in many different nuanced expressions and emotions.

Our Portfolio

We can address a range of issues and challenges. Whether your wonder how to optimize your media campaign, user experience, customers’ journeys or improve safety at work, we can help you.

They Trust Us

Contact Us

Feel free to contact us. No challenge is too big for our team.